All colors against racism FOX SPORTS

During a soccer match, the player Tinga from Cruzeiro was a victim of racism. Every time he touched the ball, the audience made a monkey sound. To solve this problem creatively, the concept was developed: All colors against racism. Based on an experiment carried out with children, 10 out of 10 children colored the players with the most diverse colors. Because for them color doesn't matter, for adults it shouldn't either. Company: Fox Sports Brasil Creative Director: Alex Mendes Arte Director: Alexande Collares Copywriter: Alan Markenson Copywriter: Leonardo Riqueta Editor: Maicon Da Costa